Tap red arrows to discover why this toothbrush is special
Hole in handle
The hole in the handle design was chosen because it uses less material in the manufacturing process and therefore less wastage for the environment. It also enables users to hang their toothbrush and prevent bunching up with others as is often the case with families or couples.
Hole in handle
The hole in the handle allows for more flexibility in the design of our toothbrush so greater pressure can be applied without damaging gums. The increased flexibility in the handle is its trademark. You will be amazed by how quickly & firmly you can brush your teeth without experiencing the negatives normally associated from employing such techniques i.e. bleeding gums. Increasing flexibility and pressure means you can clean your teeth much quicker and more effectively.
Neck Arch
If we said the specialised design of the neck arch achieves ‘harmonious workflow pressure distribution’ you might scratch your head and wonder what we mean. Instead if we say the clever neck design allows for as much or as little pressure to be applied in the brushing process whilst maintaining an even distribution of contact between the bristles and your teeth to maximise cleaning, you should say ‘ah, clever!’
Flathead Bristles
Our medium flathead filament bristles were chosen to work seamlessly with the neck arch and hole in the handle design to achieve the even distribution’ of pressure from the hand, to each filament bristle and then to each tooth. That is why it was so important to have a bristle head design where they are all the same height.
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Lee M - Midlands
I brush my teeth quickly and hard and did not get sensitive gums from doing it. The handle seemed to have more give in it than anything I have used before. The hole really works for me, five starts.
Harrison M - Repton
Love this toothbrush, it’s so flexible especially when I brush firmly at the back of my teeth and the bristles never seem to irritate my gums either. They are effective. The magic hole hey!!! Five stars.
Gaynor B - Oxford
I have used an electric toothbrush for years, but the problem is accessing the back of my teeth. It is so difficult with electric. This flexible brush is easy for doing that & I can apply much more pressure without hurting my gums or teeth. Love it - You must try it.
Laura H - South Kensington, London
The hole in the handle design is inspired. It’s wonderfully effective.